by Heather Moore
Sometimes when all the writing and editing have been done, you finally get that publishing contract. But then what?
Do you sit back and add up royalty checks? The more effort an author makes to promotes his/her work, the more successful a book will be.
Even if you aren't published yet, you need to establish an internet presence. In today's techno world, the internet is a major catalyst for marketing. One way to do this is start a blog or become a contributor to a blog.
If your first book is about to be released or you've just received your first book contract, you need to create a website right away. Readers today are web savvy and they like to connect with their favorite authors.
If you have a book (or two) already published and your sales have been lackadaisical, consider the following self-promotion ideas:
1. Drive-by signings. Call the store manager in advance and tell him you'll be "dropping by". Bring bookmarks to leave in the store, sign the stock they carry of your book, and chat with store employees. J.A. Konrath gave some great tips in the June 2007 Writer's Digest.
2. Hold contests on your website or blog. This can range from youth writing contests to answering trivia questions about a character in your book. The prize? A free copy of your book, of course.
3. Volunteer to speak at writer's groups or conferences. You may find that by sharing your experience or knowledge you are gaining lifetime readers in the process.
4. Post flyers around your community about book group speaking engagements. Make yourself available for conference calls to book groups farther away.
5. Compile a newsletter/e-letter list. At every booksigning or author event, ask people to sign up for your newsletter.
These are just a few things you can do. Gone are the days of the reclusive author. You need to be just as much of a salesman as a good writer in order to make your book a success.